Sarah Green OBE
Sarah has thirty years experience in placemaking. As Chief Executive of the NewcastleGateshead Initiative, Sarah leads destination marketing and investment activity for Newcastle and Gateshead. Having qualified as a lawyer, Sarah developed a career in economic development as Director of Regions and Nations at the CBI. Sarah has a MSc in Urban Regeneration, a MBA and a doctorate which considers how small businesses animate communities. Sarah was awarded an OBE in 2025 for her contribution to the visitor economy, sits on the government’s Visitor Economy Advisory Council and the Visit England Advisory Board. Sarah also chairs the Employee Owned Trust of Ryder Architecture, is an elected member of the National Trust Council and a board member of North East Museums. Sarah is currently part of the judging panel for the City of Culture 2029.
Speaking at
4/28/26
2:30 PM
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3:00 PM
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Main Stage
Main Stage
Panel: Beyond the Postcode: Why Brands and Betting on Britain's Best Places
Discover what brands are looking for Britain’s most promising retail destinations. This panel explores the metrics, local identity, and regeneration successes that are driving investment and reshaping the map of winning towns.