Koral Ibrahim

Koral Ibrahim is the Founder and Managing Director of Ready House, a strategic creative studio helping brands, landlords and operators transform physical spaces into places people want to experience and communities people want to join. Working across retail, hospitality and real estate, RH blends cultural insight, data and creative strategy to help clients design destinations that resonate with modern audiences. Koral is also the UK Global Ambassador for the Middle East Council of Shopping Centres & Retailers (MESCR) and a regular speaker on the future of place, retail and community-led brand building. He is currently authoring the book “Culture Stores” with the publisher Kogan Page, exploring how brands and places must evolve from transactional environments into cultural platforms that build loyalty, identity and belonging. Alongside his agency work, Koral is co-founder of Forward, a platform exploring the intersection of wellness, community and the built environment, helping operators and developers rethink how physical spaces support healthier, more connected lives.