Paul Clifford

Paul Clifford is the Founder and Managing Director of Flourish, a UK commercialisation company working with more than 70 shopping center's to deliver innovative pop-ups, brand activations and specialty retail. With a background in retail and entrepreneurship, Paul has built a reputation for supporting independent businesses and helping destinations unlock new revenue streams through creative, data-led approaches. He is also leading the development of AI-driven tools designed to transform how retail space is curated and activated.