Ben Kercher

Ben is a founder at SUPERMASSIVE, an operator transforming underutilised retail space into high-footfall family destinations. The SUPERMASSIVE model is built for landlord synergy and speed to market. By focusing on tactile interactivity rather than expensive, screen-based tech, the company delivers high-impact experiences at a significantly lower capital cost than traditional activations. Crucially, the model is ticket-led and does not require in-house F&B. This removes many operational requirements while ensuring SUPERMASSIVE acts as a direct feeder for a scheme's existing hospitality tenants. At GRO, Ben will discuss how this lean, scalable approach activates difficult assets like malls and department stores, driving high-intent family audiences that increase spend across the wider development.