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Engin Celikbas 
Managing Director and Co-Founder,
Retailer
Speaker Retailer
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Engin Celikbas

Engin Celikbas is Managing Director EMEA at Future Stores, where he helps global brands turn flagship retail into a high-performance media channel. With a background spanning strategy, creative leadership and emerging technology, he focuses on building experiences that drive measurable outcomes at the intersection of culture, commerce and data.

Speaking at

4/28/26 10:30 AM - 11:00 AM |
Main Stage

Panel: The New Retail Engine: How Pop-ups, Data and Experiential Activations are Re-writing the Rules of Value

Physical retail is shifting from a fixed, analogue channel to a flexible, data-led growth engine. Pop-ups, short-term leases and experiential activations are enabling brands to test markets, build awareness and gather real-time insight, before committing to long-term space. How is physical retail becoming faster, smarter and more measurable?