Lucy Mitchell
As Chief Operating Officer at New West End Company – the Business Improvement District (BID) representing 600 businesses in the West End – Lucy Mitchell leads the delivery of security, operations, public realm and destination marketing services that underpin and promote the cleanliness, safety and global appeal of the district. She also oversees New West End Company’s insights offering, providing members with cutting-edge data analytics and digital tools to inform strategic business decisions.
Through close partnership working with key local stakeholders, including the Greater London Authority, Westminster City Council and the Metropolitan Police Service, Lucy has been instrumental in ensuring the West End remains welcoming for all. Her data-driven approach to business operations and project management makes her a trusted leader in driving efficiency, innovation and long-term value.
Speaking at
The Vaults/Well
Pedestrianising Oxford Street: Examining the Benefits and Costs of Transforming the UK’s Most Iconic Retail Destination
- Will full pedestrianisation boost footfall and experience, or complicate operations and retail recovery?
- What are the practical challenges around servicing, deliveries, and emergency access?
- What does a fully pedestrianised Oxford Street mean for experiential retail, meanwhile uses, and activation strategies?
- What knock-on effects should we expect for surrounding streets and neighbourhoods?
- Is the proposed timeline realistic and what needs to happen to meet it without disruption?
- Why are industry opinions so split? What does this debate reveal about the future of high street design?
- What role must landlords, retailers, planners, and the council play in shaping the outcome?