Jacob Nelson

Jacob Nelson is one half of The SpudBros the unstoppable brothers behind the greatest spud on Earth and the viral sensation turning humble jacket potatoes into a cultural phenomenon. 

 

In 2023, they took over their family’s iconic hot potato tram in Preston and reimagined it for the TikTok era. Now, they’re not just serving food, they’re serving joy, connection, and entertainment for their 6 million strong fan base. 

 

Jacob is the big bro, a trained chef with a marketing mind and passion for inspiring the next generation of entrepreneurs. His brother Harley, a neurodivergent creative and resident DJ, brings laughs and crowd-hyping energy. Together, they have built SpudBros into the most popular food brand in the UK. From sell-out pop-ups to collaborations with MrBeast and features in The Times - they’re now taking their concept to franchisees in every major city. 

 

The humble spud has never been cooler.