Paul Clifford

I’m a commercially-driven retail and property Director with over 20 years of experience delivering value, innovation, and operational excellence for some of the UK’s most recognisable brands, including Boots, DSG, and IKEA. Over the past 12 years, I’ve focused on transforming retail and leisure environments, leading the commercial strategy for Merlin Entertainments across flagship attractions like Thorpe Park and LEGOLAND.

My expertise also spans property management across London, Berkshire, Surrey, and Norfolk, where I’ve applied a hands-on, performance-focused approach that blends commercial insight with operational delivery. At the heart of everything I do is a strong belief in adding real, measurable value for clients — commercially, operationally, and experientially.

Alongside corporate leadership, I’ve embraced entrepreneurship — founding two commercial partnership ventures, including Flourish, which I built independently from the ground up.

I bring a rare blend of real retail understanding ,corporate scale, entrepreneurial spirit, and a deep understanding of what drives customer engagement and commercial performance in both retail and property sectors.