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Deborah Ormondroyd 
Retail and People Director,
Speaker
Book Meeting

Deborah Ormondroyd

Speaking at

9/30/25 10:45 AM - 11:30 AM |
The Vaults / Well

From Blueprint to Boom: How London’s Last Zone 1 Regeneration Will Redefine Retail

Successful regeneration is where Commerce, Culture and Community Converge. This discussion will explore opportunities, pitfalls and lessons from Elephant and Castle’s £4bn transformation anchored by the The Elephant. 

  1. As one of the most underserved retail markets in Central London, how will the regeneration of Elephant & Castle address a £209M retail blind spot and open new catchment opportunities for brands?
  2. Elephant & Castle is now one of the youngest, most affluent, and fast-evolving neighbourhoods in the city. Understanding shifting demographics (eg the rise of “Prosperous Professionals”) and how to future-proof retail strategy and communities.
  3. How to attract the right mix of experience-led retail, F&B, leisure, affordable and cultural tenants to create a destination worth travelling for?
  4. Learning from London & Beyond – What Brixton, Camden, King’s Cross and Canary Wharf got right (and wrong) in creating lasting retail ecosystems.
  5. Risk vs Reward – How retailers and landlords can de-risk early moves into regeneration zones and sustain commercial vibrancy beyond the launch.